Building - source pexels.com. Photo by Artur Roman.

Projects

EMA is involved in a number of international projects.

The Learning Museum (LEM)

LEM, The Learning Museum, is a Europe-wide network which aims to establish a permanent space for museums and adult educators to act in a learning society and in a knowledge based Europe.

To keep up with change, however, museums are not only expected to be learning places, but learning organisations themselves: learning from the communities, from the public, from their stakeholders, and also from other agencies, with whom they have to build alliances to accomplish the ambitious objectives set by policies at national and European level and meet the challenges of the future decades.

LEM aims to create a permanent network of museums and cultural heritage organisations, to insure that they can play an active role with regard to lifelong learning and to raise awareness among decision makers at national and European level.

It will do so through this dedicated and dynamic website, international conferences and meetings, the publication and dissemination of thematic reports, the piloting of a mobility scheme for museum educators within the partner countries to support peer learning and the exchange of knowledge at European level.

Through its partners and associates, LEM expects to reach the whole museum and heritage community and a large part of the adult education sector.

Since 2015, the LEM Project website is operated by NEMO. EMA is a partner of LEM since its origin.

To learn more and keep up to date visit the Network of European Museum Organisations (NEMO).

Crop - unrecognizable woman taking photo of aged building on smartphone during vacation. Photo by Daniel Eliashevsky. pexels.com

UNESCO4ALL TOUR

(Program: COSME, applicant and project leader: X23 Srl, Italy.) 

Description

The project will create an innovative, sustainable, experiential, inclusive and transnational cultural tourism product combining different, but common UNESCO cultural WH sites in Europe by a thematic narrative logic. The resulting tourism packages will be fully focused on UNESCO built heritage and in particular on churches, monasteries and cathedrals, thus according to a “spiritual” narrative logic (“The Soul of Europe”) and addressed to – but not limited to – people with visual impairments, so including all kind of audiences.

Given the focus on UNESCO WH sites, in particular churches, monasteries and cathedrals, and the main target audience addressed (i.e. the visually impaired people and the blinds), the tourism product will also target the accessible tourism market.

The EU UNESCO4ALL TOUR is an innovative, sustainable, experiential, inclusive and transnational cultural tourism product combining together different but common UNESCO cultural WH sites in Europe by a thematic narrative logic. The resulting tourism packages will be fully focused on UNESCO built heritage and in particular on churches, monasteries and cathedrals, thus according to a “spiritual” narrative logic (“The Soul of Europe”) and addressed to – but not limited to – people with visual impairments, so including all kind of audiences.

People will all have the opportunity to access the arts and to experience the outstanding value of the UNESCO cultural heritage sites as never before both in museums and on site.

Given the focus on UNESCO WH sites, in particular churches, monasteries and cathedrals, and the main target audience addressed (i.e. the visually impaired people and the blinds), the tourism product will also target the accessible tourism market: to this purpose, the project will then provide specialised training to museums staffs (key in the project implementation) in the field of the management of UNESCO WH sites and accessible tourism thus creating a multiplier effect for the adoption of the same good practice by other museums in Europe.

The EU UNESCO4ALL TOUR will be fully transnational and thematic: according to a commercialisation strategy, it can be split into modules according to the different thematic itineraries (churches, cathedrals, monasteries, but potentially scalable to the multiple built and tangible UNESCO cultural heritage), while it will be strongly based on inclusive and sustainable paradigms.

Transnationality will be ensured by linking together 4 UNESCO cultural heritage sites: the resulting tourism packages will offer 1 outstanding exhibition path in the pilot countries and a dedicated physical visit on site (1 UNESCO site) diversifying the offering but with a strong brand identity and user experience. 

Partners

The consortium consists of organizations from the tourism, cultural, creative and business sector.

  • Creative sector: Tooteko Srl, an innovative creative and cultural enterprise with a specific expertise in the cultural sector addressed to the visually impaired. Tooteko will be in charge of the development of the tourism product; The Antenna International, the world’s leading provider of audio and multimedia visitor experiences in the field of cultural heritage, at the forefront of the development of the latest innovative experiences, helping cultural institutions attract more visitors, increase revenues, and more fully embrace their mission. Antenna will be responsible for coordinating the pilot trips in the different countries. 
  • Tourism sector: X23 srl, with strong expertise in cultural heritage tourism project and deep knowledge of the tourism market sector, leading the consortium and in charge of the technical coordination of the project; 5-senses LTD, established in 2006, works towards providing quality products and services that target tourism, hospitality, culture and heritage especially in the Mediterranean and neighbouring countries. They will be in charge of designing the tourism packages as tourism operator and of delivering and supervising all the pilot trips. 
  • Public authorities in the field of tourism and culture: the Typhlological Museum of Zagreb, one of the rare special public museums in Europe dealing with the problems of disabled persons, especially of the visually impaired. They will host the exhibition path and in charge of managing one of the pilot trip; and the Chamber of Commerce of Seville, a non-profit Public Corporation established by Law as an advisory body to collaborate with Public Authorities, to which it represents the general interest of the companies in the region; they will be in charge of benchmarking and desk market research. 
  • Private museums: the Rakursi Art Gallery, an independent gallery for modern and contemporary art founded in 2004, a living space with its own identity and open for all media of art, with active program including trainings, workshops, lectures and various activities for attracting the audience to Art, with a specific focus on visually impaired people and the blinds. They will host the exhibition path and lead activities related to the training programme. 
  • Umbrella organizationsthe European Museum Academy. The EMA is a non-profit foundation based in the Netherlands, founded in 2009. EMA will be in charge of leading the Communication and Dissemination activities.

SOPHIA

SOPHIA – Social Platform for Holistic Heritage Impact assessment

Program: EU Horizon 2020

Description

Applicant and project leader: Universita Degli Studi Roma Tre, Italy – http://disa.uniroma3.it/

Main content: The overall objective of the project is to promote collective reflection within the cultural and political sector in Europe on the impact and quality of interventions in European historical environment and cultural heritage sites at urban level in order to promote a holistic impact assessment model, indicators and standards.

The project intends to make a decisive contribution to this endeavour, laying the basis for an articulated vision shared by all the stakeholders in the sector and to help define the most important challenges and opportunities in this field.

Participants

1 Universita Degli Studi Roma Tre – Roma3 ITALY 

2 Fundació Interarts per a la cooperació cultural internacional – Interarts SPAIN 

3 Stichting European Museum Academy – EMA NETHERLANDS 

4 EDUCULT – Denken und Handeln in Kultur Und Bildung AUSTRIA 

5 National Technical University of Athens – NTUA GREECE 

6 Dun Laoghaire Institute of Art Design and Technology – IADT IRELAND 

7 Institut za Razvoj i Medunarodne Odnose – IRMO CROATIA

MOI!

Project: MOI – Museums of Impact

Program: Creative Europe

Applicant and project leader: Museovirasto – Finnish National Heritage Board, Finland – https://www.nba.fi   

Summary

The project aims to help museums increase their impact in society by developing their capacity to assess their work in light of the desired outwards-oriented impacts. This capacity building is achieved by supporting museums in actively and strategically evaluating and refocusing their work. 

Description

The project aims to help museums increase their impact on and service for society by developing their capacity to meet the demands of a changing, more diverse, increasingly digital and ageing society.

This capacity-building is achieved by providing museums with a framework for self-evaluation and quality development, leading to new ways of management, increased efficiency and strategic thinking, and ultimately increased impact in society. Different museum evaluation frameworks in varying formats, from accreditation schemes to different evaluation and assessment tools, already exist in several European countries.

The dominant approach in these models is that of Quality Assessment, while this project proposes to move to an innovative, developmental model, focusing on impact. The aim of the proposed project is to take these existing national and/or regional models and cross-fertilize them to create a new European-wide evaluation framework, with impact at its core, for the benefit of both museums and European citizens. It will help museums be more focused, more resilient and more effective in their operations.

During the process, the model will be piloted in a number of museums to test it in real-life environments and to integrate stakeholder knowledge and needs into the new model. The process will continuously be accompanied by open Stakeholder Forums as an open and participatory way of working between developers and museums, as well as a strong communication and dissemination strategy, aiming for a wide and sustainable dissemination of the results.

The project will result in a number of concrete outputs: the framework, published in seven languages, its accompanying guidance and promotional material, the open stakeholder and dissemination events, and a mobility element.

During the process, the model will be piloted in a number of museums to test it in real-life environments and to integrate stakeholder knowledge and needs into the new model.

The process will continuously be accompanied by open Stakeholder Forums as an open and participatory way of working between developers and museums, as well as a strong communication and dissemination strategy, aiming for a wide and sustainable dissemination of the results. The project will result in a number of concrete outputs: the framework, published in seven languages, its accompanying guidance and promotional material, the open stakeholder and dissemination events, and a mobility element.

The framework will provide a holistic and innovative model for finding the best way of managing a museum, and provides a European framework for quality evaluation in museum organisations. Its impact will be seen in the increased capacities and skills of museums and museum professionals to focus on the manifold dimensions of museum’s impact, the increased capacity of museum organisations to work in a strategic, efficient, comparable, scalable and streamlined manner, and in a strengthened network of museum development professionals, institutions and networks in Europe.

We believe that the framework will be a very useful tool for museums in thinking about their work in a democratic, innovative and participatory way, where the needs of the communities, audiences and the wider benefits for society are core targets, while at the same time applying a new approach in developing the management of musems as organisations. 

Partnership 

P1 Finnish Heritage Agency (prev. National Board of Antiquities), FI 

P2 Istituto Beni Culturali IBC, Regione Emilia-Romagna, IT 

P3 Hellenic Ministry of Culture and Sports, EL 

P4 Deutscher Museumsbund/NEMO Network of Museum Organisations, DE 

P5 Museum of Cycladic Art, EL 

P6 Estonian National Museum/Eesti Rahva Muuseum, EE 

P7 Finnish Museums Association, FI P8 European Museum Academy, NL 

P9 Museum Council of Iceland, IS 

P10 Stiftung Preussischer Kulturbesitz SPK, DE P11 MUSIS Steirischer Museumsverband, AT 

Duration: 1.12.2019 – 31.3.2022