Virovicia City Museum
The Virovitica City Museum, housed in Pejačević Castle, blends history, art and ethnography with innovative storytelling and strong community engagement.

The Virovitica City Museum, located in the small city of Virovitica in northern Croatia, is a vibrant regional museum dedicated to preserving and sharing the area’s rich cultural and historical heritage. Housed in the beautifully restored Pejačević Castle, the museum has become a lively centre for community memory, education and creative storytelling.
Founded in 1953, the museum has grown from a local collection into a modern institution that brings together archaeology, history, ethnography and art. Its exhibitions trace the story of Virovitica and the surrounding region from prehistoric settlements through the medieval period to modern times. Visitors can see objects that reflect daily life, crafts, folk traditions and the social changes that have shaped the city over centuries.
One of the museum’s highlights is its innovative approach to interpreting local heritage. Through interactive displays, multimedia installations and creative exhibition design, the museum invites visitors to experience history not only by looking at artefacts but also by listening to stories and exploring connections between past and present.
The museum is also deeply rooted in community life. Its educational programmes, workshops and family activities encourage local residents and visitors alike to discover their shared heritage in an engaging and hands-on way. By hosting cultural events, exhibitions by contemporary artists and collaborative projects with schools and local organisations, the museum plays an active role in strengthening cultural identity and civic pride.
As a candidate for the European Museum Academy’s Luigi Micheletti Award, the Virovitica City Museum stands out for showing how a regional museum can connect historical collections with modern storytelling and public participation. It demonstrates that even a small museum can be a powerful place for learning, creativity and community connection.
