Museum of Saving (Turin, Italy)
The Museum of Saving in Turin uses interactive exhibits, games and workshops to make financial education engaging and accessible for visitors of all ages.
The Museum of Saving, located in Turin, is a pioneering museum entirely dedicated to promoting financial education and awareness in an interactive and accessible way. Opened in 2012 by Intesa Sanpaolo, one of Italy’s leading banking groups, the museum was created to help people of all ages understand how saving, investing and managing money play a vital role in everyday life.
Housed in a modern and welcoming space, the Museum of Saving invites visitors to learn about economics and personal finance through innovative multimedia exhibits and engaging digital tools. Rather than presenting only objects or documents, the museum uses games, simulations and immersive installations to show how economic choices affect individuals and societies.
Visitors can explore topics such as the history of money, how banks work, how to create a family budget or plan for the future. Playful characters like For and Mika, two animated piggy banks, guide younger visitors through games and stories that turn saving and spending into fun learning experiences.
The museum also offers special activities for schools, families and adults, including workshops, guided tours and seminars that encourage people to develop financial skills and habits that support long-term security and well-being. Through partnerships with teachers and educators, the museum brings financial literacy to classrooms and communities across Italy and beyond.
Recognised for its unique focus on financial culture and its innovative methods of engaging visitors, the Museum of Saving stands out as an inspiring example of how a museum can make complex economic topics relevant, practical and fun. As a candidate for the DASA Award 2023, the museum demonstrates how cultural institutions can help people make informed choices in a rapidly changing world.