Media Museum at Sound & Vision
Sound & Vision’s Media Museum, unveiled in February 2023, uses over 50 interactives to explore the modern media landscape and to to engage visitors of all ages in the evolution of media.

Winner
Category: New Digital Experiences
In February 2023, Sound & Vision in the Netherlands unveiled its cutting-edge Media Museum, transforming its traditional focus on radio and television into an immersive, interactive space that explores the modern media landscape. The museum uses over 50 interactives, including facial recognition and personalized journeys, to engage visitors of all ages in the evolution of media, from news-making to gaming, advertising, and the dangers of misinformation.
The museum’s innovative Media Reactor, a 300-meter LED installation, symbolizes the continuous media flow we encounter daily.
Motivation: “The Media Museum captivates visitors with its creative and educational approach, offering a digital playground that blends serious information with fun, engaging exhibits powered by state-of-the-art interactive technology. It stands as one of the most unique and interactive media museums globally.”
Country: Netherlands
Town: Hilversum
