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Ema Newsletter, June 2012

EMA organises activities, publishes reports, runs special projects and award schemes, and raises
funds for a wide range of sectors.

Training programmes, including staff exchange programmes for
young professionals, are being arranged, as well as programmes concentrating on quality
management. Partnerships have been developed with a growing number of organisations with the
same interests in the museum and cultural sectors, including the Piraeus Bank Group Cultural
Foundation (PIOP), CosmoCaixa in Barcelona, the Carisbo Bank Foundation in Bologna and the
Scuola Normale Superiore di Pisa.


THE 2012 CHILDREN’S MUSEUM AWARD for stand-alone museums and children’s sections of
general museums, established in co-operation with Hands On! International, was announced on the
occasion of the Children’s Book Fair in Bologna on 21 March. The evening Ceremony at which the
announcement of the winner was made, took place at the new Museum of the History of the City of
Bologna. HRH Princess Sibilla of Luxembourg presented the Tropenmuseum Junior in Amsterdam
with a trophy which is a bronze statue of Miffy, the world-famous children’s character created by
Dick Bruna. The sculptor is Marc Bruna, Dick Bruna’s son.

THE 2012 MICHELETTI AWARD for technical, scientific and industrial museums, now in its 17th year,
held its two-day meeting on Friday and Saturday, 27 and 28 April at the tim: Staatliches Textil- und
Industriemuseum Augsburg, Germany (the winner of the 2011 Award). The Riverside Museum:
Scotland’s Museum of Transport and Travel, beat off the opposition to triumph this year, receiving
the Micheletti trophy from HRH Princess Sibilla of Luxembourg. The DASA Award went to the
santralistanbul Museum of Energy, Istanbul, Turkey.
The 2012 Judges’ Reports for both competitions, together with the 2013 application forms, are now
available on the EMA website. The closing date for the 2013 Micheletti Award is 1 September 2012,
and for the 2013 Children’s Museum Award it is 30 September 2012.

This new prize was launched in 2011, with the aim of recognising the outstanding results of
organisations, researchers and cultural institutions in creating pioneering museums or producing
studies and carrying on projects of European relevance which are destined to influence the
development of museological discourse at the international level. The first winner of this Award was
the Galileo Museum in Florence. The EMA Prize will not necessarily be given each year and is not
drawn solely from the list of existing candidates. It was not presented in 2012. If you would like to
draw the Academy’s attention to possible recipients of the prize, please send your recommendation
to director@europeanmuseumacademy.eu.

On 4-9 June this Summer School for 30 participants was held at the Institute for Mediterranean
Studies in Piran, organised by the University of Primorska, Koper and the Forum of Slavic Cultures.
The theme was ‘New Spaces for Heritage and Local Communities’, with examples of good practice.

On Tuesday 12 June a presentation was held at the Europe House in The Hague to introduce
Heritage in Motion, which is a biannual multimedia festival of Cultural Heritage for the creators, the
audiences and users of films, games and websites on cultural heritage themes. This is a joint
initiative by the European Museum Academy and Europa Nostra. The Cultural Attachés of the 27 EU
member states will be invited to submit one or more multimedia productions of their own country
to be shown at the ‘European Experience’ in September 2012 in The Hague. This try-out will be the
precursor of the first real HiM festival in September 2013, which will take place at the Pathé
Buitenhof in The Hague, The Netherlands.
In the period preceding the HiM Festival, creators of websites, games and films can submit their
production entry to the jury. 10 entries will be nominated per category (Websites, Games and Films).
During the final evening of the Heritage in Motion Festival, the HiM Prizes will be announced and
presented to the category winners, as well as to an overall HiM Public’s Prizewinner. Throughout the
year the selected entries, including the nominees and prizewinners, will be available for viewing and
playing on the HiM website.
Motivation In Europe every year thousands upon thousands of great films, games and websites are
made about the many facets of cultural heritage. Some focus on education, others on tourism,
others purely as an art form. Films, games and websites that are seductive and exciting, lead you to
discover, to experience and enjoy. They attract you to that castle or museum, make you move to
that Flamenco dance, and help you rediscover and understand your own street or neighbourhood
through, for instance Google-Layer. These often beautiful multimedia productions have never been
actively gathered anywhere in the world, nor combined nor opened, let alone be the subject of a
festival that focuses specifically on Cultural Heritage. And this while there is an urgent desire and
need for improved access to cultural heritage, especially among young people. That’s why we need

The fifth Partners’ Meeting of LEM – The Learning Museum Network Project will be held at Jamtli in
Östersund, Sweden on 10 and 11 October 2012. The Project has reached the half-way stage and an
interim report was submitted in May. Further information can be found at www.lemproject.eu.
On 11 October a conference will be held on the subject of ‘Creativity, Lifelong Learning and the
Ageing Population’, to celebrate the European Year of Active Ageing and Intergenerational Solidarity.
It will be organised in collaboration with EARLALL (European Association of Regional and Local
Authorities of Lifelong Learning, and will be followed by the EARLALL General Assembly on 12
October. A draft of the LEM conference programme is available on http://bit.ly/3rd-LEMconference.
Become an Associate Partner of LEM for free! You will join a network of more than 25 institutions
from 17 European countries. All the organisations represented are either museums, museum
umbrella organisations or cultural institutions with an interest in lifelong learning, museum
education, cultural policies and culture in general, who are interested to circulate ideas, exchange
practices, debate with colleagues in a European context, and support professional development of
relevant staff.
By becoming a LEM Associate partner you will have the possibility to explore, in a regular exchange
with colleagues in the European network, the variety of ways in which museums in the 21st century
have the potential or are learning environments and at the same time learning organisations; that is
organisations which learn from other disciplines, as well as from their communities and from
different actors to meet the challenges of contemporary society. In addition to being able to consult
the regularly updated information provided on the website and receiving the monthly newsletter,
Associate partners have some benefits. Further information can be found at www.lemproject.eu.

The fourth edition of the Kenneth Hudson Seminar will take place on 26 October at the Museum of
Industry and work, Rodengo Saiano (Brescia), Italy. The morning session will concentrate on the
theme ‘Collecting the XX and XXI centuries heritage for tomorrow: industrial heritage, political
movements’, and the afternoon session will cover the subject ‘Political movements and political
The Proceedings of the 2011 Seminar will be published by the IBC shortly. The Proceedings of the
2009 and 2010 Seminars are available on the EMA website in digital form.

We are very pleased to welcome Event Communications as an Associate Partner!
Associate Partnership scheme details can be found on the EMA website.
We are also very pleased to welcome the following colleagues to our organisation:
Pool of Experts
Karl B. Murr, Director of tim: State Textile and Industry Museum, Augsburg, Germany
Lars Amréus, Director General, Swedish National Heritage Board, Stockholm, Sweden
National Representatives
Leena Tokila, Education Manager, Finnish Museums Association, Helsinki, Finland
Mirjana Koren, Director, Regional Museum Maribor, Slovenia
Ing-Marie Munktell, Director, Museum Gustavianum, Uppsala, Sweden

APOM, Portuguese Association of Museology, Lisbon
CosmoCaixa, Barcelona
The Cyprus Institute, Nicosia
DASA, The World of Work Exhibition, Dortmund
Europa Nostra, The Hague
Europeana, The Hague
Genus Bononiae – Carisbo Bank Foundation, Bologna
Hands On! International, The International Association of Children’s Museums
Luigi Micheletti Foundation, Brescia
Piraeus Bank Group Cultural Foundation, Athens
Scuola Normale di Pisa, Pisa

Proceedings of the Kenneth Hudson Seminars 2009-2010. Pardes Edizioni, Bologna 2011
ISBN: 9788889241578. € 12,00. Edited by: European Museum Academy (Ann Nicholls).
This book presents the proceedings of the first two museology workshops organised by the
European Museum Academy and the Scuola Normale Superiore di Pisa in Italy in 2009 and 2010.
In this period of global economic crisis, it has never been more urgent for people working in the
museum world to discuss and further analyse some of the topics presented in the museology workshops organised in 2009 and 2010 by the European Museum Academy (EMA) and the Scuola
Normale Superiore di Pisa. The long economic crisis has provided the impetus for some of the
speakers to talk not only about money, or money needs for museum management, but in particular
about how to continue to preserve the cultural heritage. For some of the sector experts and
operators who took part in the debate, the crisis could even precipitate changes in museum
management and provide the opportunity to implement new strategies. The digital communication
era, the new forms of communication and cataloguing instruments, and the web-communication
based valorisation of the cultural heritage can be considered in a realistic approach as additional
resources, or even as an alternative to the existing ones.
This volume reports the past and ongoing discussions about this topic. The proceedings are related
to the first two workshops held by EMA and the Scuola Normale Superiore in Italy and dedicated to
Kenneth Hudson, the great museologist who died in 1999, and with whom all the EMA founders
actively collaborated. The volume, published in his memory, brings together a selection of 2009
Workshop contributions and all the speeches from the 2010 Workshop.
Banks and Museums Beyond Sponsorship: An Overview of Museums Created by Bank Foundations
Bononia University Press, ISBN 978-88-7395-610-5, € 25.00.
In June 2010 a Focus Group with this title was organised in co-operation with the Fondazione Cassa
di Risparmio in Bologna (Carisbo Foundation) and the Genus Bononiae museums in the City, the new
local city museum created by the Carisbo Foundation order to. The European Museum Academy
would like to express its grateful thanks to the Carisbo Bank Foundation – Genus Bononiae for its
valuable financial assistance in the production of this book. Further information can be found on the
EMA website. Free copies of the book are available for study and research purposes by contacting

The co-operation between the Master Course in European Museology of the IULM University of
Milan and the International Course in Scientific Museography at CosmoCaixa in Barcelona under the
auspices of EMA is now in full operation with exchange of students, experts and didactic materials.

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