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Museums and Cultural Heritage Tourism Development in Southeast Asia

Dr. ShawHong SER is currently the Vice-Chairman of Communication Management program at Faculty of Communication Arts, Chulalongkorn University (Thailand). He received a D.B.A. in Design Management from UITM (Poland), M.A. in Museology – New Media and Museum Communication from IULM (Italy), M.A. in Cultural Management from Chulalongkorn University (Thailand), and B.F.A. in Communication Design from University of Tasmania (Australia). He is an accomplished educator, and expert creative industries university professor with nearly twenty years of experience teaching within the higher education institutions in Asia, including academic appointment at LASALLE College of the Arts (Singapore), Chulalongkorn University (Thailand), Beijing Normal University – Hong Kong Baptist University, UIC (China), Yunnan University (China), Chinese University of Hong Kong (Hong Kong), Shih Chien University (Taiwan), KDU University College (Malaysia) and UCSI University (Malaysia)Apart from his academic career, ShawHong SER is also a multi-awards winning designer with extensive experience in identity and branding design.

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