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EMA Newsletter September 2017

News from EMA : in our EMA Newsletter you can find out all the activities currently going on and news relevant to EMA interests.


We hope you enjoyed your vacations and are now ready for the upcoming period of dynamism full of work, events and the news we will cover in this newsletter.
We are pleased to announce that our annual EMA Conference and Award Ceremony will take place in Skopje, Republic of Macedonia, from 28 to 30 September 2017, where the 2017 Luigi Micheletti Award and DASA Award will be presented during the ceremony. In addition, submissions for the 2018 EMA Awards, which is going to take place in Aarhus, Denmark, 20-23 September 2018, can be made until 15 December 2017 on the EMA website. Our website, which is under construction, will soon have a new design.
The following part of the Newsletter covers a wide range of news and activities, from the addition of a new member to the EMA Board to our Online Master’s Programme, from the first summer school at IULM Milan to award ceremonies: some winners have already been announced, as in the case of the Museums in Short Award in Piran and others still have to find out the results, including the Živa Award that is going to be published in September in Bled, Slovenia…
We wish you pleasant reading!


European Museum Academy Conference and Award Ceremony, 28-30 September 2017, Skopje, Republic of Macedonia

2017 European Museum Academy Conference And Award CeremonyThe EMA Awards, comprising the Luigi Micheletti and DASA awards will be presented at this year’s event in Skopje.
The Luigi Micheletti Award, launched in 1996 by the Micheletti Foundation and Kenneth Hudson, focuses on contemporary European history and its scientific, industrial and social heritage. It is open for: Museums or interpretation centres of 20th-century history (military, political or social), science, technology or industry, as well as science centres and ecomuseums.
The DASA Award has been awarded annually since 2011. This award focuses on museums dedicated to education and mediation in an innovative way. This includes not only new concepts, but also extraordinary exhibition design and scenography, as well as special methods for conveying knowledge.
Submissions for the 2018 EMA Awards can be made until 15 December 2017 and application forms can be found on the website. Also for further updates and call for applications visit www.europeanmuseumacademy.eu.


Heritage in Motion Award 2017, 29 September, Skopje, Republic of Macedonia

Heritage in Motion FestivalAmong the 34 participants in all categories, 12 finalists for the HiM Award 2017 have been revealed and the winners will be announced at the award ceremony in Skopje during the European Museum Academy Conference.
Heritage in Motion is a multimedia competition for the creators and users of films, games, apps and websites on themes related to Europe’s heritage, cultural and natural, tangible and intangible.
The aim of the Heritage in Motion Award is to enhance the knowledge and understanding of Europe’s heritage among the generations of today and of the future. Through multimedia productions, European heritage is expected to be more visible among young people by linking perceptual and experiential world with discovery and interaction. Therefore, a significant role is assigned to multimedia producers. With the Award the aim is to stimulate and encourage them to focus on heritage related multimedia materials.
Heritage in Motion has been launched as a joint initiative of Europa Nostra and the European Museum Academy, which focuses on collecting best multimedia productions and achievements on specific themes related to the safeguarding and promotion of Europe’s heritage. Heritage in Motion is empowered by Europeana.
To follow up on the winners and also for the next year’s call for applications please visit the website here.


Dirk Houtgraaf joins the EMA Board

Ema Board Dirk HoutgraafWe are pleased to announce that Dirk Houtgraaf has joined the EMA Board. He worked many years as the leader of the exhibit development team of the new Naturalis museum, together with general director Wim van der Weiden. Then, he became the Director of Public Services, Vice-President and an interim President. He worked for the public libraries, the Dutch Cultural Heritage Agency and (still) as an examiner in a strategic management educational institute. He is a biologist and a strategic marketeer by training. Nowadays, he focuses on (IT) information strategies and on positioning and branding in not-profit organizations. He is the author and co-author on books including ‘Businessmodellen’ (Dutch) and ‘Mastering a Museum Plan: Strategies for Exhibit Development’ (English).
We also would like to extend our thanks to Arno van Berge Henegouwen, who has been serving in our Board since the beginning. Arno will remain with us as a member of our Pool of Experts, contributing to various projects.


Richer and more flexible: Online Master Programme in Museology, New Media and Museum Communications at the International University of Languages and Media (IULM), Milan, Italy

Started with four modules, our online master programme now is richer with six modules and more flexibility. The summer school, which was fixed in the previous framework, is now optional. Students can elect between the online master programme with or without the summer school; and those who wish to enrol only to summer school, which will take place at IULM Campus in Milan, the worldwide capital of design and fashion and the most vibrant of Italian cities, are also welcome to register via the webpage.
Our Executive Education is carried on under the auspices of the European Museum Academy, which contributes with its experts and didactic resources, and has a unique approach to museology in its most innovative trends especially at the European level.
This Master Course, with its rich thematic areas, is designed for those interested in acquiring expertise or museum professionals/practitioners who are willing to update their knowledge in contemporary museology and the interlinkages between museum and heritage as well as in new media and museum communication.
Online modules, which include video lessons, readings, tutorials and assignments, offer the chance to take part in this programme for students, anywhere in the world, under an attentive tutorship. Online modules are as follows:
• Module 1: The Museum Environment
• Module 2: Multimedia Communication, Heritage and Museums
• Module 3: The XXI Century Museum
• Module 4: The Social Role of Museums in Contemporary Society
• Module 5: Art as a Factor of Social and Cultural Local Development
• Module 6: Preparing the New Generations of Visitor: Children in Museums
For further information on admission requirements, registration and application process, please visit the page here.


The First Summer School at IULM 10-16 July 2017: Interactive, Participative, Dynamic and Educative

2017 IULM Summer SchoolThe summer school at IULM in collaboration with the European Museum Academy offered participants, coming from different backgrounds (museum professionals, artists, even a statistician), to learn and refresh their knowledge; discuss recent topics such as evolution process of museum definition and of the interpretation concept (Massimo Negri), museum management and the experience of privatization of state museums in Holland (Wim van der Weiden); brain-storm in assigned group works in the case of exhibition planning; experience museum environments with study visits to various museums, studios, galleries for example MUDEC, Base, Fondazione Prada, Studio Azurro, Hangar Bicocca and a day visit to Venice, which naturally led to a taste of biennial atmosphere.
Accompanied with museum experts, who are prominent in their fields, the programme covered topics such as video production by and for museums: the Museums in Short programme (René Capovin from the MUSIL Foundation); new trends in museum architecture and designs, including the Luigi Micheletti Award-MUSIL Foundation (Anna Ghirardi); International foundations: EMA and FSK (Samanta Buglia); Multimedia installations in Museums (Davide Pantile from ETT Solutions); Social media and museums (Stefano Bonomelli from the ELECTA Group).
These courses provided an insight on the impact of technology, international foundations, award schemes and multimedia productions on the museum world and museum work as well as on the public.


Museums in Short 2017, 31 August, Piran, Slovenia

Museums in short 2017 ceremonyMuseums in Short 2017 awards were announced in Piran (in the framework of Piranova – International Heritage Research Centre, established by the Forum of Slavic Cultures) in an open-air event with the participation of museum experts, citizens and tourists.
The international museum award for the best short video went to the Museum of Yugoslavia from Belgrade (Serbia) for the video ‘Russian Avant-Garde in Belgrade’.
The audience award (votes collected online) went to the Museum of Archaeology of Pella (Greece): more than 3.000 people participated in the online voting, using the open platform www.museumsinshort.eu.
Mondriaanhuis, the museum dedicated to the great Dutch artist Piet Mondrian located in Amersfoort (the Netherlands) received a special acknowledgement for the inspiring visual exhibit dedicated to Mondrian in New York, where he had a fresh start: he reinvented himself by exploring news spaces in his work, focusing on movement.
During the open-air event visitors had the opportunity to watch the best short films from previous editions, including those contributed by Micropia and Van Gogh Museums from Amsterdam and the Victoria and Albert Museum from London. All videos submitted are available at the Museums in Short website “2017 Participants”. A short video documenting the award ceremony will be published online by the FSK.
Launched in 2012 in cooperation with European Museum Academy, the Forum of Slavic Cultures, MUSIL Museum of Industry and Labour from Brescia and Brescia Museum Foundation, Museums in Short aims to broaden the knowledge of the role of museums, both in the technical field that of historical or artistic, as innovative players in the field of video production.
For more information on the winning museums and their videos, please visit the page.


The Živa Award, 20-24 September 2017, Bled, Slovenia

The Ziva AwardThis year, organized by the Municipality of Bled, Bled Culture Institute and the International Foundation for Forum of Slavic Cultures, “The Živa Award” ceremony celebrates its fourth year.
During this four-day programme, presentations of twenty-three candidate museums will take place; the members of the jury and nominees will come together to discuss the judging criteria and examples of good practices; and a forum on images and the use of new technologies as well as a promotional museum fair will be held during the event. The best Slavic museum for 2017 and special recognitions in individual categories will be announced at the ceremony which will take place on Friday, 22 September 2017 in Vila Bled.
The Živa Award was established in 2012 on the initiative of an expert project group from the countries united under the Forum of Slavic Cultures. In this framework, the European Museum Academy collaborates in the evaluation process of museums by providing judges.
The Award aims at identifying, encouraging, rewarding and promoting experiments, projects and practices in the museum sector within the specific cultural and geographical framework of the European countries of Slavic culture. For further information on the FSK and the Živa Award please visit the website.


The Children in Museums Award Ceremony and Conference, 11 October 2017, Pilsen, Czech Republic

The Children in Museums AwardThe Children in Museums Award 2017 will be presented during an award ceremony at the 11th Hands On! conference in Pilsen, Czech Republic in October 2017.
The Children in Museums Award is a joint venture between Hands On! and the European Museum Academy. EMA cooperates with HO! supplying judges and offering expertise as regards to content. The judges are on the look-out for creative and innovative exhibitions and programmes for children up to the age of 14 years.
For more information and the next year’s call, please visit the Hands On! International Association of Children in Museums website!





The Museum Guides Now! Conference on 6 – 7 November in Amsterdam, the Netherlands.

“What qualities does a great museum guide possess? And what makes a museum tour mind blowing or eye-opening?”

This two-day symposium will centre on the museum guides’ profession and the professionalization of their work in art and history museums. It marks the completion of the four-year research project ‘Rondleiden is een vak’ (Museum guide: a profession in its own right), a joint initiative by the University of Amsterdam, the Rijksmuseum, the Stedelijk Museum Amsterdam and the Van Gogh Museum.

Programme details, registration and further information can be found at the Museums Guides Now!


Kenneth Hudson Seminar The 2017 Kenneth Hudson Seminar, 6-7 November 2017, Piran, Slovenia

Institute for Mediterranean Heritage PiranA day-long seminar will take place in the beautiful Town of Piran within the framework of Piranova, co-organized with the Forum of Slavic Cultures (FSK), the Museum of Industry and Labour in Brescia (MUSIL Brescia) and the European Museum Academy.
This year’s theme is Museums on Screen and intends to explore multimedia potential inside and outside the museum’s walls, firstly examining examples of contamination among traditional museum linguistics and screen medias and multimedia installations; how these contents and ways of communication have been transferred on the web; which kinds of production methodologies (if any) have been followed; to what extent traditional curatorial skills have been affected and new professional profile has emerged.
Themes of the discussion will be:
• Screen media and the museum environment
• Video productions with and for museums
• Short videos for museums and for their web communication: categories and experiences
• Multimedia installations between emotion and information
• The narrative of contemporary history and the museum’s new media
• New technological devices for museums and heritage: what’s happening?
The Kenneth Hudson Seminar format (launched by EMA in 2010) includes a series of contributions by experts and practitioners with a documented experience in the field integrated by discussions, question time and the presentation of visual materials coherent with the theme of the Seminar. One day-long event gathers about 10 experts from different countries. Observers are also admitted. The working language is English.
The event will be preceded with a short video documenting the full day.


The Olive Culture and the Mediterranean The International Meeting: The Olive Culture and the Mediterranean, 10-11 November 2017, Imperia, Italy

The International Meeting aims at offering an overview of museums experiences and practices which could inspire further developments in the sector both from the museological and social sides, not underestimating the economic – direct or indirect – dimension as olive oil production means also scientific skills, technologies and highly qualified labour force.
The social evolution where communication and knowledge are part of more complex process of development of the civil society brings “a new social mission” for museums. The Internet and the digital revolution are also offering new unexplored perspectives to the museum’s role and ways of communication at a global level. Museums are no longer limited to art and heritage lovers, but potentially involving the whole society. New ways of interpretation of the oil heritage are also an essential part of these matters.
In such a context, a sector, like the one of museums dealing with the theme of oil with all their implications in terms of culture, religion, health, symbolism and collective imagination is of special interest.
The Mediterranean geopolitical area can find in this subject an important tool for facing crucial issues like international dialogue, better mutual understanding, and improvement of quality of life.
In the organization of this Meeting, EMA will act as a scientific body giving advice to identify interesting study cases and promoting the event at the European level. More on this activity can be followed via our social media channels.


Academia.edu European Museum Academy on Academia.edu

EMA is now registered on Academia.edu as an institution and if preferred, users can now select EMA as their affiliation.


EMA on Instagram European Museum Academy on Instagram

Last but not least, as the modern times “oblige” we now have an instagram account. Those of you who follow us on other social media platforms (twitter, facebook, etc.) and have an instagram account, please also follow us on instagram.com/european.museum.academy


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