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Ema Newsletter, March 2016

EMA organises activities, publishes reports, runs special projects and award
schemes, and raises funds for a wide range of sectors.

Training programmes,
including staff exchange programmes for young professionals, are being arranged,
as well as programmes concentrating on quality management. Partnerships have
been developed with a growing number of organisations with the same interests in
the museum and cultural sectors, including the Piraeus Bank Group Cultural
Foundation (PIOP), Europa Nostra, Europeana and the IULM University of Milan.
During 2015 EMA representatives attended conferences and other meetings
throughout Europe.

The co-operation between the Master Course in European Museology of the School
of Communication of the IULM University in Milan and the International Summer
School of Museology in Piran (Slovenia) promoted by Primorska University and the
Forum of Slavic Cultures under the auspices of EMA is now in full operation with
exchange of students, experts and didactic materials. The full programme of the
Piran course will be available soon on the EMA website. The IULM course started in
January and will end in November 2016.

The Deutsche Arbeitsschutzausstellung (DASA, German Working World
Exhibition) at the Bundesanstalt fur Arbeitsschutz und Arbeitsmedizin (BAuA,
Federal Institute of Occupational Safety And Health) and the European Museum
Academy have signed an agreement to co-operate in the extension, scope and
status of the DASA Award as part of the EMA Annual Meeting and Micheletti Award
Ceremony event.

The DASA Award will concentrate on the quality of learning opportunities, in a
comprehensive perspective: the museological concept, the quality of the storyline,
the creativity of the exhibition design and the programme of educational activities.
Specific attention will be paid to personal mediation, the interactive participation of
the public and an effective mix of education and entertainment. The Award is open
to all categories of museums.

The Network of European Museum Organisations, NEMO, and the European
Museum Academy are pleased to announce their partnership for the coming years,
with the aim of developing a permanent form of cooperation in their work for
museums in Europe. NEMO is an independent network of national museum
organizations representing the museum community of the member states of the
Council of Europe, and its members speak for over 30,000 museums across

NEMO and EMA share common objectives in the field of heritage and museums,
and this collaboration will include the promotion of each other’s activities and the
development of opportunities for shared actions in the future.

The Nordic Centre of Heritage Learning and Creativity (NCK) has signed a letter
of agreement with EMA for future cooperation and publicity for the activities of both
organizations. NCK organizes courses and training programmes for students,
employees and museum professionals. It works with lifelong learning and conducts
research, method and policy development in cooperation with cultural heritage
institutions, universities and regions in the Nordic and Baltic countries and Europe.
EMA will cooperate with NCK for a course in 2016.

A meeting was held in Milan on Thursday 3 March 2016 to continue the redefinition
of the strategy for EMA’s activities for the next five years.
The visiting of the candidates for the Award is now well under way and the judging
committee will meet on Saturday 19 March to make its decisions.
This is the 21st anniversary of the Micheletti Award. The Annual Meeting, at which
the winner of the Award will be announced, together with the DASA Award winner,
will take place on the island of Lesbos, Greece on Friday and Saturday, 20 and 21
May 2016. The event is being supported by the Piraeus Bank Group Cultural
Foundation (PIOP). Registration details and the provisional programme are now
available on the EMA website.

The new application form is now available on the EMA website. The closing date is
1 June 2016. The Micheletti Award continues to draw candidates from the fields of
science, technology and 20th
-century history. In its new form DASA welcomes
museums from all disciplines.

During the EMA Meeting on Lesbos, in the evening of Friday 20 May, the winners of
this year’s Heritage in Motion Awards will be announced. Further details are on

Europeana has joined forces with Europa Nostra and the European Museum
Academy for the promotion of the multimedia competition Heritage in Motion, which
seeks to reach out to new audiences. Representatives from the three organisations
gathered to celebrate this new partnership at Europa Nostra’s headquarters in The
Hague on 15 February 2016. Jill Cousins, Executive Director of the Europeana
Foundation, Sneška Quaedvlieg-Mihailović, Secretary General of Europa Nostra,
and Wim van der Weiden, Chairman of the European Museum Academy, agreed
that “this moment marks the beginning of an important new phase for Heritage in
Motion” and noted that “all partners are strongly committed to raising the profile of
these European Awards which celebrate innovation and creativity in regard to
heritage, contributing to the full recognition of the value of heritage for Europe’s

On this special occasion, the representatives from Europeana, Europa Nostra and
the European Museum Academy were joined by the team of Heritage in Motion –
Robin Lutz, Creative Director; Onno Ephraim, Director; and Alexandra Roessingh,
Project Leader – as well as by Wolter Braamhorst, Europa Nostra’s Communication
Advisor who acts as Chairman of the Jury of Heritage in Motion.
The three partners will collaborate closely on the management of the annual
multimedia competition, the organisation of the Awards Ceremony and the
implementation of related communication activities. The (re)branding of Heritage in
Motion, the creation of a new website, which will sit under Europeana Pro, and the
development of a new database to manage the Awards scheme are among the top
priorities for 2016/2017.

The judging meeting for the Award will be held in Amsterdam on 29 and 30 April
2016 and the Award Ceremony will take place during the ECSITE Conference in
Graz, Austria on 9-11 June 2016. Further information will be available in due course.
The next edition of Museums in Short is in preparation and further details will be
available on the EMA and MiS websites.
EMA has recruited Dr Stefano Bonomelli, a recent graduate from Massimo Negri’s
Master Course, as a Social Media Manager in order to develop EMA’s presence on
Twitter, Facebook, Instagram, etc. A graduate in History of Arts, he was a very
motivated student and is now also cooperating with MUSIL Fondazione Micheletti in
Brescia. He attended the EMA ceremonies in Glasgow and Brescia.
Stefano will be happy to receive news, curiosities, photographs and thoughts which
will enhance the presence of EMA in social media. Please give him a hand! He can
be found at stefano.bonomelli.job@gmail.com.

The seventh Kenneth Hudson Seminar was held on Friday 20 November 2015 at the
Museum of the Romanian Peasant in Bucharest, Romania. This continues the
programme founded on a format which has proved successful – a group of 10-15
experts with different professional, cultural and national backgrounds was invited to
discuss a theme for one full day in a quiet environment before an invited audience.

After the first cycle of Kenneth Hudson Seminars focused on digital interpretation
and communication in museums, EMA has developed together with three other
permanent partners (The Micheletti Foundation, Italy; The Forum of Slavic Cultures,
Slovenia; the ‘Reteaua Nationala a Muzeelor’, Romania) the programme of a new
cycle, dealing with the heritage of totalitarian régimes. Totalitarianism is part of the
history of contemporary Europe. The birth of Fascism, Nazism and Communism
marked the first half of the 20th century and the heritage of contemporary Europe.
The end of the Second World War can be assumed to be the end of one historical
cycle and the opening of a new one, which in symbolic terms started with the famous
speech by Winston Churchill in 1946: “From Stettin in the Baltic to Trieste in the
Adriatic, an iron curtain has descended across the Continent.”
Our point of view is to examine the traces of this period in European cultural heritage
(in museum collections and archives as well as architecture, especially monuments)
and to discuss the possible use of such materials for the growing of historic
awareness about this period in European civil society. The general objective is to
interconnect people from European civil society and museums, archives, NGOs,
together with their experiences, practices and collections, for a better understanding
of our Cold War cultural heritage.
The social history and the importance of selected study cases and how their stories
illustrate life in the post-war period will focus on record debates, reflections, and
critically comparisons of different national points of view – lessons to learn, the
importance of European contemporary democratic values.

LEM – The Learning Museum This strong network, established over a three-year
period, has now become a permanent Working Group under the umbrella of NEMO,
after the EU funding for LEM ended in 2013. This Working Group continues to
explore topics around the fields of museum education, audience development,
intercultural dialogue and lifelong learning. Resources of the LEM-Website have
been incorporated in the NEMO Website. Margherita Sani, a member of the EMA
Pool of Experts, is coordinating the Working Group.
Activities since 2013 have included the commissioning of a research on “Young
People and Museums”, a study visit to museums in Glasgow in 2014 and one in
Hamburg in 2015, meetings in Bologna in 2014 and in Pilsen, Czech Republic in
2015. A study visit in Sarajevo is planned for the autumn of 2016. All study visits
focus on museum education in the hosting organisations. For the members of the
Working Group, accommodation is covered by NEMO.
In order to be a member of the LEM Working Group, institutions should join NEMO. If
you would like to do this, the NEMO membership form can be obtained from the
NEMO office office@ne-mo.org www.ne-mo.org
The Živa Award for Slavic Museums was established in 2012 on the initiative of an
expert project group from the Forum of Slavic Culture member countries. For the
second year, the Forum of Slavic Culture ran its competition to bring the spotlight on
the Slavic soul, languages, similarities and diversity of the tangible and intangible
cultural heritage of the Slavic people. The Živa Award is more than just an award for
the best Slavic museum. It serves as the epicentre, a meeting point for museum
institutions and the professionals they employ, it is a platform where new bonds are
formed and new ideas born and realized in joint projects. It is that special something
that enriches each and every one of us.
The Živa Award jury 2015 consisted of twelve experts from the Slavic countries and
from the European Museum Academy. The jury visited all participating institutions. At
their evaluations they were looking especially for the outstanding and creative use of
collections, combined with an innovative interpretative approach.
The second Živa Award ceremony took place in May 2015 in the culture capital of
Russia, St. Petersburg. The winner is the Leo Tolstoy Museum – Estate Yasnaya
Polyana from the Russian Federation. Among the 14 candidates special
recommendations were given to: the Museum and Galleries of Ljubljana for
leadership (Ljubljana, Slovenia); the Typhlological Museum (Zagreb, Croatia) for its
openness to visitors; the Maritime Museum of Montenegro (Kotor, Montenegro) for
storytelling; the Museum of Ancient Glass Zadar (Zadar, Croatia) for its creativity;
and the Museum of Yugoslav History for the good use of resources. The diploma for
unusual interpretation was given to the Museum of the Macedonian Struggle
(Skopje, Macedonia).
Further information on the Award is available from Ms. Tina Huremovič, on
tina.huremovic@fsk.si (+386 (0)41 377 676).
We are very pleased to welcome the following colleagues to our organisation:
Pool of Experts
Laura Longo, Nanyang Technological University, Singapore
Bojana Rogelj Skafar, Director, Slovene Ethnographical Museum, Ljubljana,
National Representatives
Nikolay Nenov, Director, Rousse Regional Museum of History, Rousse, Bulgaria
Lidija Nikocevic, Director, Ethnographic Museum of Istria, Pazin, Croatia
Balint Havasi, Director, Balaton Museum, Keszthely, Hungary
Ann Siri Hegseth Garberg, Museene i Sør Trøndelag, Trondheim, Norway
Corporate Partners
Deutsche Arbeitsschutzausstellung (DASA), Dortmund, Germany
Bursa Metropolitan Municipality, Bursa, Turkey
Associate Partners (FP = Founding Partners)
TIM Staatiches Textil- und Industriemuseum Augsburg, Germany
Fundação Museu de Ciência, Coimbra, Portugal (FP)
National Museum of the Romanian Peasant, Bucharest, Romania
Fundaciön Caixa d’Estalvis i Pensiones de Barcelona, Spain (FP)
Museu Agbar de les Aigües, Cornellà de Llobregat, Spain (FP)
Association of Swedish Museums, Karlskrona, Sweden (FP)
Nordic Centre of Heritage Learning and Creativity, Östersund, Sweden
Swedish Museum of Natural History, Stockholm, Sweden
Istanbul Toy Museum, Istanbul, Turkey (FP)
Event Communications, London, UK
Glasgow Life, Glasgow, Scotland, UK (FP)
Full details of the Associate Partnership scheme can be found on the EMA website.
Deutsche Arbeitsschutzausstellung (DASA), Dortmund, Germany
Europa Nostra, The Hague
The Europeana Foundation,The Hague
The Forum of Slavic Cultures, Ljubljana
Hands On! International, Association of Children in Museums, Graz
Luigi Micheletti Foundation, Brescia
National Institute for Museums and Public Collections (NIMOZ), Warsaw
Network of European Museum Organisations (NEMO), Berlin
Nordic Centre of Heritage Learning and Creativity (NCK), Östersund
Piraeus Bank Group Cultural Foundation (PIOP), Athens
We are always looking for contributions to this part of the EMA website. If you have
a recently published article or lecture which you think would be of wider interest to
our readers, as well as reviews of books of international relevance, please contact
Massimo Negri, director@europeanmuseumacademy.eu.

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