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Conference: The Art of Attraction: Audience development for museums

What would museums do without visitors? Today museums recognise and relish their duty to be truly relevant for a diverse audience. Many museums strive to increase not only their overall number of visitors, but also the diversity of those engaging with their collections and offers. Audience development, first established in a commercial context, is a powerful tool for museums to identify and attract new audiences long-term, while retaining existing groups of users.

This international two-day conference, aimed primarily at museum professionals, explores the power of audience development and outlines ways in which museums can benefit from its methods to make the best of their collections for the best of their public – regardless of their location, size, budget and type of collection. Following papers and case studies on Monday, workshops offer hands-on advice on Tuesday.

Co-organised by the Bayerische Museumsakademie and the European Museum Academy

Date: 22-23 October 2018

Venue:  tim│Staatliches Textil- und Industriemuseum Augsburg, Provinostraße 46, 86153 Augsburg, Germany

downloadAudience Development Conference Program

About Prof. Negri

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