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Article: The Challenge of Live Access and Distance Experiences in Museums

The COVID19 pandemic has changed the way of being of most organizations, museums included. Due to the closure to visitors, cultural organizations were particularly compelled to reinvent their role in society using web resources and digitized materials that were already available. This also meant changing radically and quickly their way of working with and for a variety of audiences. This study by University of Padua and the European Museums Academy is based on an exploratory inductive approach. The research strategy consists of a multiple case-study and is divided into two stages. The first one is based on the analysis of primary sources from European museums’ websites and/or social media that have invested in web communication under the pressure of the Covid-19 crisis. The second one presents some preliminary considerations in the form of analytical texts or storytelling approaches.

This week’s article of the series is written by Dr. Margaret Jaggo (Director of Post-Graduate Studies at University of Glasgow) and Dr. Henrik Zipsane (Director at European Museum Academy).

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